iam was founded with a clear purpose: to bridge the gap between designers and customers by making exclusive local fashion more accessible while maintaining a strong sense of identity. the platform was built upon a deep understanding of the evolving fashion landscape and a shared belief in the immense creative potential of local designers.

recognizing the challenges faced by emerging brands in reaching the right audience, iam was created to serve as a space where designers can showcase their work beyond conventional retail limitations. at its core, iam was envisioned as more than just a webstore.

it is a carefully curated platform that fosters creativity, authenticity, and exclusivity, ensuring that each collection is personal, intentional, and reflective of the designer’s unique identity. iam offers customers an opportunity to explore and own one-of-a-kind pieces that cannot be found anywhere else, not even on the designers' own platforms.

iam is built upon three core values: authenticity, quality, and collaboration. these principles shape every decision, from designer partnerships to collection curation. the platform embraces a post-archive approach, blending nostalgic elements with modern perspectives, ensuring that collections remain both timeless and relevant.

iam also stands as a catalyst for innovation within the local fashion industry, offering a safe space for brands to explore, experiment, and bring their visions to life. by fostering a dynamic, sustainable, and inclusive fashion ecosystem, iam aims to continuously support and elevate local talent.

fashion is ever-changing, and iam remains adaptable by working closely with designers and staying attuned to customer preferences. understanding that trends are cyclical, iam ensures that its collections feel familiar yet contemporary, striking a balance between timelessness and evolution.

by maintaining strong relationships with designers and customers, iam continues to refine its curation process, leveraging insights from its community to stay ahead of emerging fashion narratives. this dedication to adaptability ensures that iam is not just a platform for shopping but a movement that reshapes how fashion is curated, experienced, and appreciated.(Return)